Choreography is described as the practice or art of sequential designing of movements of the physical bodies involving either form, motion or both. Creation of convention or plans used in construction of objects, measurable human interaction and systems can also be described as choreography. There are various fields which make use of choreography such as musical theater, fashion shows, cinematography, gymnastics, animated art, video game production, show choir among many others. Choreography in performing arts applies in human form and movement while in dance it can be referred to as dance composition or dance choreography. A professional person who does all the activities involved in choreography can be referred to as choreographer.
Choreographers are highly involved in the creation of music videos. The music videos are films lasting for a few minutes that integrates both imagery and a song which are produced for artistic and promotional purposes. A choreographer has to produce a high-quality music video for the purposes of increasing the sales of the music recordings. TV commercials in most cases are produced by the choreographers. Most TV commercials are produced by organizations by a choreographer they have a contract with which they pay a television channel to air it on their behalf to the viewer of the television channel. Conveyance of information in regard to the organization and marketing of services and products belonging to that organization are the major purposes of creation of TV commercials. The television networks benefit from airing the TV commercials as they are paid by the organization. A high quality TV commercial that has been created by a choreographer will be of major benefits to the organizations as the attention of many viewers will be attracted and this will create interest in the products which in return will lead to increased sales as well as passing of the intended purpose.
A good choreographer should possess various qualities which will make him/her be highly rated for the good services that he/she may be offering. In most cases, choreography is an inborn talent which individuals will make use of with time developing it into becoming successful in the field. For a choreographer to achieve success in producing high quality music videos and TV commercials, it is important for them to have the necessary skills and knowledge in the styles and routines used in choreography. A choreographer needs also to have good leadership skills which will enable the control and lead the individuals involved in the creation of music dances or TV commercials. Another important quality of a good choreographer is creativity and discipline where one is able to sacrifice in all aspects for the successful creation of TV commercials and music videos.