Best Website Navigation Practices
The majority of website owners have a false belief that just getting web surfers to their site is the goal. But the average user stays on a website for less than 20 seconds before moving on. Sometimes, the short stay is due to a slow loading site or an unattractive landing page. Other times its because the website fails to make its motives immediately clear.
Another reason and one of the easiest to avoid is website navigation. If the web surfer struggles to find what they are in need of, then they will stop searching. Rather, they will move on and start searching for other sites.
Offer Many descriptions as You Can
Your navigation list should not be a vague list of headings. If your web visitor doesn’t understand what to expect from the options on your menu; they are unlikely to ever navigate beyond your landing page. This can be avoided by ensuring that each of the menu options is as descriptive as possible without making it too lengthy.
Don’t Get Overly Creative
Just as the words in your menu need to be clear, ensure that any symbols or navigation tools that you use are also clear. If you choose to use symbols to represent different pages on your site or options like search function, stick to the obvious ones. If you get too creative, you will only end up confusing your web visitors rather than impressing them.
Don’t Overlook the Function of SEO
When you are trying to use keywords and other SEO strategies into your website, it can be tempting to use your menu for SEO as well. While getting ranked on Google is important, it is just as important to consider what will happen once your visitors land on your page.
So as to avoid ending up with unnatural sounding headings and confusing menu choices, you can skip the SEO tactics when designing your menu, and use the best website navigation practices.
Consider Your Visitors’ Need
It can be tempting to organize your menu based on where you would like your visitors to go first. But one of the essential website navigation best practices, you must put the visitor first.
List your menu according to what you think the client will want to know first, such as more about your business, followed by information about your business or your contact info.
Check Your Mobile Navigation
Once you have started working on the website navigation best practices, double check that everything on your sire is running smoothly. Sometimes, menus and search functions get distorted on mobile devices. Double check yours to avoid losing out on a large percentage of traffic.