Kylie Jenner’s Prominence On Social Media
Celebrities influence on social media should not be underrated.This is due to their massive followers on social media. For example, Kylie Jenner tweet against Snapchat, facilitated losses that amounted to billions of dollars in a period of one month. Without knowing whether it was a calculated move, Thousands of people liked the post.As Stated below, Kylie Jenner uses her social media marketing power in the following ways.
Kylie uses her social media influence to promote products and the companies. Before the tweet that Kylie Jenner posted, Snapchat losing billions was apparent just that the stakeholders were unable to see it. This can be accredited to how a large number of users were abandoning the platform to other competitive social media platform with the same concept. Her tweet, therefore, made people see the truth.This Therefore is an eye opener for social media companies to endorse celebrities as they are the core of their user base. Hiring these celebrities will, therefore, bring more users.
Success in cosmetics is another way she uses her online marketing skills.Based on reports from US Presort, a large percentage of consumers research on a product online before making a decision to trust the company.But When a celebrity uses a specific brand, consumers tend to trust it, and the product becomes a success. It is according to this that Jenner’s make up product name was a success in time less than two years as it made millions. For this reason, celebrities with the calibre of Kylie Jenner promoting a brand will make their followers and other people to use the product. The success Jenner has attained in cosmetics can be credited to they are produced in fewer numbers for key cosmetics line The Forbes fame she acquired encouraged her to the opening up of the cosmetics business.
As both a mother and a businesswoman, Kylie uses her skill s to show that women can achieve a lot also in the society.Since childhood, being a businesswoman seemed to be impossible and that these kind of women were incapable of raising a family. Therefore, Jenner proves this stereotypes wrong by using her social media prowess. Through the cosmetics business, she makes products that focus mainly on mothers because she will become one soon. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. The resultant cosmetics boost is major and can be attributed to the existence of brands that are baby-inspired for mothers.
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