How cell Phone firms Can Run Successful Proximity Marketing Campaigns
Since the year 2014, proximity marketing has been recognized as an effective way to drive retail sales. There are many benefits that are associated with this marketing strategy.
Imagine if you knew exactly where your customers are located, what they are doing, and how you can be of help to them. With the proximity marketing technique, you will have access to all that information and many more. It means that you get to post customized notes at exactly the right time and place. This encourages your customers to take action there and then. Below are ways in which you can run a successful proximity campaign.
Understand Your Clients
When starting proximity marketing campaigns, it is important that you have as much information as you can about your customers. Once you get to learn about what your customers like, you can make a more targeted offer on whatever product that you are selling. This makes your customers more likely to be engaged with your content and less likely to get frustrated and delete your app.
Use More than Location Data
Location is the key factor when it comes to proximity marketing. But that doesn’t mean that other variables are to be ignored.
Things like purchase history, browsing history and search history can help in customizing content. For example, let’s say that a customer walks into a phone shop, you know that they have recently searched for Stay Mobile cracked iPhone screen. You will be in a place of serving them content about phone screen repairs.
Don’t Use Third-Party Ad Networks
If you are unaware of how proximity marketing works behind the scenes, then know that it is quite simple. You will require an app that interacts with beacons to detect the user’s location and serve them relevant content.
When it comes to implementing the beacon strategy, you have two options. You can either create your own branded app or use a third party network. It might tempt you to join the third party network but this will give you a limited control to the content shown.
To create the most successful campaign, you need to create a beacon-enabled app. This way, you have complete control over the content and user experience. It also allows you to have access to powerful analytics and the ability to make changes and improve campaigns in real-time.
Avoid Annoying Adverts
There are nothing wrong with sending occasional special offer and new products notifications to customers, but you must be selective.
Don’t send numerous advert notifications one after another. Also, avoid sending advertisements for products that consumers aren’t interested in. Such tactics are tricky and annoying, and it will not make your brand look good.